Privacy policy

Privacy policy

Welcome to the website of PRIMUS Immobilien AG, Oranienburger Straße 10178 Berlin-Mitte. Of course, the protection of your personal data, as well as fair and transparent data processing, are important to us. In the following, we would like to provide you with the information you need to check and exercise your data protection rights.

1. Who is responsible for data processing?

PRIMUS Immobilien AG
Oranienburger Straße 3
10178 Berlin-Mitte
E-Mail: info@primusimmobilien.de

2. How can I contact the data protection officer?

You can reach our data protection officer at:

PRIMUS Immobilien AG
Oranienburger Straße 3
z.H.d. Datenschutzbeauftragte
10178 Berlin-Mitte

E-Mail: datenschutz@primusimmobilien.de

3. For what purposes and on what legal basis do we process personal data?

When you surf our website or otherwise contact us, we receive personal data from you.

In general, we process data on the basis of the following legal principles:

  • If you give us your express consent (Art. 6 para. 1 a DSGVO), e.g. if you want us to contact you directly or subscribe to our newsletter
  • In order to fulfil our contractual obligations (Art.6 para.1 b DSGVO), e.g. when you purchase products from us.
  • As a company we are subject to various legal obligations (Art.6 para.1 c DSGVO). For example, we are obliged under tax and commercial law to keep certain documents.
  • In addition, we process data on the basis of a legitimate interest on our part or on the part of third parties (Art. 6 para. 1 f DSGVO). This includes data processing for purposes of direct advertising, sales promotion, IT security and fraud prevention, as well as the creation of pseudonymous user profiles for analysis and needs-based design of the website (tracking) You have the right to object to data processing on the basis of a legitimate interest in accordance with Art. 21 para. 1 DSGVO.

3.1 Data processing on our website

3.1.1 Collection of personal data when visiting our website

When using the website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser sends to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website and to ensure its stability and security The legal basis for this is Art. 6 para. 1 f DSGVO. Data processing records the following data:

-IP address, date and time of the request, time zone difference to Greenwich Mean Time (GMT), content of the request (specific page), access status/HTTP status code, amount of data transferred in each case, website from which the request comes, browser, operating system and its interface, language and version of the browser software.

3.1.2 Contact PRIMUS

Via the contact form, our e-mail address, or by phone you can ask us questions and send us messages. We only process your data in order to contact you in the desired way and to process your request (legal basis is Art. 6 para. 1 lit a or b DSGVO).

3.1.3 Dispatch of our newsletter

You can subscribe to our newsletter to receive information about current offers, product news etc. This may also include offers from the PRIMUS Group.

Advertising information will only be sent to your e-mail address as part of our newsletter if you have agreed to the use of your e-mail address. Of course you can revoke your consent to receive newsletters at any time by clicking on the unsubscribe link in the newsletter or by informing us of your wish to unsubscribe via info@primusimmobilien.de.

We use the so-called double opt-in procedure to register for our newsletter. This means that after your registration, we will send you an e-mail to the e-mail address you provided, in which we ask you to confirm that you wish to receive the newsletter. In addition, we store your IP address and the time of registration and confirmation. This enables us to verify your registration and, if necessary, to clarify possible misuse of your personal data by third parties.

Dispatch service provider

The newsletters are sent via the mailing service “MailChimp”, a newsletter mailing platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The data protection regulations of the mail service provider can be viewed here: mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy-Shield Agreement and thus offers a guarantee to comply with the European data protection level (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The mail service provider will be informed on the basis of our legitimate interests according to art. 6 para. 1 lit. f. DSGVO and an order processing contract pursuant to Art. 28 para. 3 sentence 1 DSGVO.

The mail-order service provider may use the recipient’s data in pseudonymous form, i.e. without allocation to a user, to optimise or improve its own services, e.g. to technically optimise the dispatch and presentation of newsletters or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

3.1.4 Newsletter tracking

In order to better understand how our newsletter is used, we evaluate your user behaviour when the newsletter is sent. For this evaluation, the e-mails sent contain so-called web beacons, also called tracking pixels. These are one-pixel image files that link to our website and thus enable us to evaluate your user behaviour. This is done by using web beacons that are assigned to your e-mail address and linked to your own ID. Links received in the newsletter also contain these.

The data is only collected pseudonymously, the IDs are therefore not linked to your other personal data, and a direct personal reference is excluded.

You can object to this tracking at any time by clicking on the unsubscribe link provided in every e-mail. Please note that you will then also no longer be able to receive the newsletter. The information will be stored as long as you have subscribed to the newsletter. After you unsubscribe, we store the data purely statistically and anonymously.

Such tracking is also not possible if you have deactivated the display of images in your e-mail program by default. In this case the newsletter will not be displayed completely and you may not be able to use all functions. If you display the images manually, the above-mentioned tracking will take place.

3.1.5 Other advertising by PRIMUS

If we receive your e-mail address and postal address in connection with an order, we may use this information to inform you by e-mail and by post about our own similar product and service offers from now on. If you do not wish to receive further advertising information by e-mail or post, you can object to the promotional use of your contact data at any time with effect for the future without incurring any costs other than the transmission costs according to the basic rates. You can send your objection to the following contact addresses.

PRIMUS Immobilien AG
Oranienburger Straße 3
10178 Berlin-Mitte
E-Mail: info@primusimmobilien.de

3.1.6 Career

You can apply to one of our companies electronically, in particular by e-mail at bewerbung@primusimmobilien.de. Your details will be used exclusively for processing your application.

Please note that e-mails sent in unencrypted form are not protected against access.

If you have applied for a specific position and it has already been filled or if we consider you equally or even better suited for another position, we would like to forward your application within the company. Please let us know if you do not agree to this forwarding.

Your personal data will be deleted immediately after completion of the application process, or after a maximum of 6 months, unless you have expressly given us your consent to store your data for a longer period of time or a contract has been concluded. The legal basis is Art. 6 para. 1 a, b and f DSGVO and § 26 BDSG.

3.1.7 How are cookies used on this website?

When you use our website, cookies are stored on your computer. Cookies are small text files that are stored on your hard disk, assigned to the browser you are using, and through which certain information flows to the site that sets the cookie. Cookies cannot execute programs or transfer viruses to your computer. They serve to make the Internet offer altogether more user-friendly and effective. We also use cookies to identify you for subsequent visits, if you have an account with us. Otherwise you would have to log in again for each visit.

This website uses the following types of cookies, the scope and function of which are explained below:

Transient cookies

These cookies are automatically deleted when you close the browser. These include in particular the session cookies. These store a so-called session ID, with which various requests from your browser can be assigned to the shared session. This enables your computer to be recognised when you return to our website. The session cookies are deleted when you log out or close the browser.

Persistent cookies

These cookies are automatically deleted after a preset period of time, which may vary depending on the cookie. You can delete the cookies in the security settings of your browser at any time.

Flash cookies

The Flash cookies used are not collected by your browser, but by your Flash plug-in. We also use HTML5 storage objects, which are stored on your end device. These objects store the required data regardless of the browser you use and do not have an automatic expiration date. If you do not want Flash cookies to be processed, you must install a corresponding add-on, e.g. “Better Privacy” for Mozilla Firefox (https://addons.mozilla.org/de/firefox/addon/betterprivacy/) or the Adobe Flash Killer cookie for Google Chrome. You can prevent the use of HTML5 storage objects by setting your browser to private mode. We also recommend that you regularly delete your cookies and browser history manually.

Prevention of cookies

You can configure your browser settings according to your preferences and, for example, refuse to accept third-party cookies or all cookies. Please note that you may then not be able to use all the functions of this website.

3.1.8 Website analysis

For the purpose of analysing and optimising our websites, we use various services which are described below. For example, we can analyse how many users visit our site, which information is most in demand or how users find the offer. Among other things, we collect data about which website a person concerned came to a website from (so-called referrer), which sub-pages of the website were accessed or how often and for how long a subpage was viewed. This helps us to design and improve our offers in a user-friendly manner. The data collected in the process is not used to identify individual users personally. Highest pseudonymous data are collected. The legal basis for this is Art. 6 para. 1 f DSGVO. We understand the optimization of our website as a legitimate interest, your basic rights and freedoms do not outweigh our interest, as we inform you comprehensively about the data collection within the framework of our data protection declaration and you have the possibility of an opt-out (via link or browser settings) at any time. Furthermore, we only use pseudonymous tracking.

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc, (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus to analyze the activities of a user across devices.

Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, in the event that IP anonymisation is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before this happens. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. These purposes also include our legitimate interest in data processing. The legal basis for the use of Google Analytics is Art. 6 para. 1 f DSGVO. The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month. You can find more information on terms of use and data protection at www.google.com/analytics/terms/de.html or at policies.google.com

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the tools.google.com/dlpage/gaoptout. Opt-out cookies prevent the future collection of your data when visiting this website. To prevent Universal Analytics from collecting data across multiple devices, you must opt-out on all systems in use. Click here to set the opt-out cookie: Translated with www.DeepL.com/Translator (free version)

Google Analytics deaktivieren


To improve the user experience on our website we use Hotjar software from Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe. Hotjar is used to measure, record and evaluate user behaviour (mouse movements, clicks, scroll height etc.) on our website. Furthermore, information is collected regarding previously visited websites, home country, used devices, operating systems and browsers. For this purpose, Hotjar sets cookies on your end devices and stores these data in anonymized form. It is not possible at any time to draw conclusions about an individual person, as even the IP address is only collected and stored in an anonymous form. If you still do not want Hotjar to process your data, you can prevent this by deactivating the use of cookies in your web browser settings and deleting cookies that are already active. Detailed instructions on how to prevent tracking in the respective browser can be found here: https://www.hotjar.com/opt-out You can find out more about data processing by Hotjar here: https://www.hotjar.com/privacy

3.1.9 Cookies for marketing purposes

We use cookies for marketing purposes in order to address our users with advertising that is in line with their interests. In addition, we use cookies to limit the likelihood of an advertisement being played and to measure the effectiveness of our advertising efforts. This information may also be shared with third parties, such as ad networks. The legal basis for this is Art. 6 para. 1 f DSGVO. The legitimate interest of direct marketing exists for the purposes pursued with the data processing. You have the right to object at any time to the processing of your data for the purpose of such advertising. For this purpose, we provide you with the following opt-out options for the respective services. Alternatively, you can prevent the setting of cookies in your browser settings.

Double Click

We also use DoubleClick, a service from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, “Google”). DoubleClick uses cookies to serve user-based ads. The cookies detect which ads have already been placed in your browser and whether you have visited a website via an ad that has been placed. The cookies do not collect any personal information and cannot be linked to any personal information.

If you do not want this, you can prevent the storage of cookies required for these technologies, for example, by changing the settings of your browser. In this case your visit will not be included in the user statistics. You also have the option of selecting the types of Google Ads or deactivating interest-based ads on Google via the ad settings. Alternatively, you can disable the use of cookies by third parties by visiting the Network Advertising Initiative’s opt-out help page. However, we and Google will continue to receive statistical information about how many people visited this site and when. If you do not want to be included in these statistics either, you can prevent this by using additional programs for your browser (e.g. the Ghostery add-on).

Facebook Custom Audiences

As part of the usage-based online advertising, the product Custom Audiences from Facebook (Facebook Custom Audiences1601 S. California Avenue, Palo Alto, CA, 94304, USA) is also used on the website. In principle, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which can be transmitted to Facebook for analysis and marketing purposes. A Facebook cookie is set in the process. Information about your activities on the website (e.g. surfing behaviour, sub-pages visited, etc.) is recorded. Your IP address is stored and used for the geographical distribution of advertising.

Further information about the purpose and scope of data collection and the further processing and use of the data, as well as the privacy settings, can be found in the Facebook privacy policy.

3.1.10 Facebook Connect

We offer you the possibility to register for our service with Facebook-Connect. For registration you will be redirected to the Facebook page where you can log in with your usage data. This will link your Facebook profile and our service. Through the link, we automatically receive information from Facebook Inc. We only use your name, your e-mail address, your date of birth, … (list of the necessary information).

This data is used to set up, provide and personalise your account. The legal basis is your consent (Art. 6 para. 1 lit a DSGVO).

Further information about Facebook Connect and the privacy settings can be found in the data protection notes and the terms of use of Facebook Inc.

3.1.11 Social Bookmarks

So-called social bookmarks (e.g. from Facebook, Twitter and Xing) are integrated on our website. Social bookmarks are Internet bookmarks with which the users of such a service can collect links and news items. These are only integrated on our website as links to the corresponding services. After clicking on the integrated graphic, you will be redirected to the page of the respective provider, i.e. only then will user information be transferred to the respective provider. For information on how your personal data is handled when using these websites, please refer to the respective data protection regulations of the providers.

3.2 Data processing at trade fairs

If you provide us with your contact details at the trade fair, for example, by giving us your business card, entering a competition or registering for our newsletter (see 3.1.3.), we record this data in our CRM system. We use your data to contact you as desired, to establish a business relationship and to send you information material (Art. 6 Para. 1 lit a, b and f DSGVO).

4. Will my data be transmitted to third parties?

So that PRIMUS can process your data in accordance with the purposes described above, it may be necessary that other recipients can also view and process your data.

4.1 Recipients within the PRIMUS Group

In special cases it may be necessary for us to process your data group-wide. However, data processing within the PRIMUS Group only takes place if we have legal permission to do so. This is the case, for example, if other companies in the PRIMUS Group work for us within the framework of order processing or if there is a justified interest according to Art. 6 Para. 1 f DSGVO.

Further companies of the PRIMUS Group can be found here.

4.2 External service providers (contract processors)

Your data will be passed on to service partners, as far as they are working on our behalf and support PRIMUS in providing their services. For example, if you subscribe to our newsletter, we have commissioned a service provider to send the mailing.

A processing of your personal data by commissioned service providers is carried out within the scope of order processing in accordance with Art. 28 DSGVO.

4.3 Other service providers, partners and third parties

PRIMUS may cooperate with other partners if it is necessary to fulfil our service offers or if we are legally obliged to release data. These can be the following partners or third parties:

  • Credit institutions and payment service providers
  • Credit assessments
  • disclosure to public authorities or by court order
  • Agencies

5. Is my data processed outside the EU and how is data protection ensured?

We attach great importance to processing your data within the EU. However, it may happen that we use service providers who operate outside the EU. In these cases, we will ensure that an adequate level of data protection is established before your personal data is transferred. This means that a level of data protection comparable to the standards within the EU is achieved through EU standard contracts or an adequacy finding, such as the EU Privacy Shield.

6. How long will my data be stored?

We delete personal data of the person concerned as soon as the purpose of the storage no longer applies and legal retention periods do not prevent deletion.

7. What rights do I have and how can I assert them?

You have the following rights in relation to the personal data concerning you:

7.1 General rights

You have a right of access, rectification, cancellation, restriction of processing, opposition to processing and data transferability. Insofar as processing is based on your consent, you have the right to revoke this consent with effect for the future.

7.2 Rights in data processing according to the legitimate interest

Under Article 21 paragraph 1 of the DPA, you have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you, on the basis of Article 6 paragraph 1 e DPA (data processing in the public interest) or Article 6 paragraph 1 f DPA (data processing to safeguard a legitimate interest). This also applies to profiling based on this provision. In the event of your objection, we will no longer process your personal data unless we can prove compelling reasons for processing which are worthy of protection and outweigh your interests, rights and freedoms, or unless the processing serves to assert, exercise or defend legal claims.

7.3 Direct mail rights

If we process your personal data for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing, including profiling, in so far as it is connected with such direct marketing, in accordance with Art. 21 para. 2 DPA.

If you object to processing for the purpose of direct marketing, we will no longer process your personal data for these purposes.

7.4 Right of appeal to a supervisory authority

You also have the right to complain to a competent data protection supervisory authority about the processing of your personal data by us.

8. Miscellaneous

8.1.1 Changes to the privacy policy

This data protection declaration is continuously adapted in the course of the further development of the Internet or our offer. We will announce changes on this page in good time. In order to keep yourself informed about the current status of our data use conditions, this page should be called up regularly.

8.1.2 Links to other websites

Our websites may contain links to websites of other providers. We point out that this data protection declaration applies exclusively to the websites of the PRIMUS Group. We have no influence on and do not control that other providers comply with the applicable data protection regulations.